Marketing & CRM

In this new eBook from Quantum Metric and Google Cloud, learn how a data-driven approach that is connected, intelligent, and secure can help you unlock business growth across your entire value chain.

Quantum Metric & Google Cloud

2023

In this guide, the digital experts at commercetools share the latest trends, insights, success stories and predictions, so you’re up to speed with modern commerce for B2B this year.

commercetools

2023

This guide explores the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific examples of these types of loyalty program enhancements in action.

Comarch

2023

In-person and virtual events, including webinars, are critical components of any B2B organisation’s marketing mix. While often planned and executed separately, today’s new normal proves that we can’t afford to think about physical and digital events in siloes. Read this document to learn how to build a unified event strategy.

ON24

2022

Today every business is an online business. Customers are demanding amazing online ordering experiences everywhere they shop. To stay competitive, your business needs to meet these expectations — fast. Modern commerce solutions have to answer the complex challenges of your business. That’s why many businesses are opting to migrate away from “all-in-one” monolithic software platforms.

Sitecore

2022

In the never ending race to keep up with technology and consumer expectations, businesses are constantly evaluating how to take advantage of new technologies and gain a competitive edge. Not only do businesses need to turn out a constant parade of content but they need to meet a rising bar of customer needs.

Sitecore

2022

Audiences are burnt out on digital marketing. They’re flooded – non-stop – with emails, e-books, webinars and the same digital marketing tricks we’ve come to rely on. So, what can we do to fight digital fatigue? To answer this question, the digital marketing experts from ON24, NetLine and Rollworks sat down to discuss. Discover what they have to say in “How to Deal with Digital Burnout: Fresh Tips to Re-engage Your Audience.” in this report.

ON24

2021

It is essential to keep in mind that the need for video marketing isn't something new. What's changed is how businesses use it and its role in keeping both companies and consumers alike connected in an increasingly digital world.

Brightcove

2021

Video is often a key format for early- stage engagement, it is, in fact, a proven way to move leads down the funnel. More than half (51%) of respondents to the DGR survey noted that they found video valuable in the mid-stage of the buyer’s journey.

Brightcove

2021

Needless to say, no matter the nature of your business, video is vital to its future. But creating great content is only half the battle. Leveraging video across all marketing channels and measuring results is just as important as having the right video when it comes to achieving maximum ROI.

Brightcove

2021

More than 13,000 respondents from the 2021 Digital Trends Survey see their businesses as a customer focus, their employees as integral assets, and the customer’s digital experience as the engine of growth and strategy. 2021 Digital Trends Report delves into new areas and examines areas that feel particularly important. These areas include the impact of a distributed workforce, empathy as the driver of experience, and how we can put customers first by having a brand purpose that resonates with employees.

Adobe

2021

Webinars are dynamic, scalable and engaging. But what most people don’t know is that webinars are also flexible enough to fill nearly any marketing need at any stage of the buyer lifecycle. In this 50 Exceptional Webinar Experiences lookbook, you will learn how ON24 customers have created a webinar – from demand generation operations to thought leadership guidance – for every marketing need.

ON24

2021

New technology has transformed B2B marketing. However, making the best use of technology investments requires more than just buying it and doing some initial integration. By developing an effective operations function, your organisation can get the most out of its tech investments, resulting in a better buyer experience and more efficient staff workflows. Follow this playbook to improve your operations and take the use of your martech to the next level. You can improve your marketing and revenue technologies already in place.

ON24

2021

Today’s marketers are faced with a landscape that demands genuine human interaction without actually interacting in person. So, how can marketers provide human engagement at a distance? In this report, you can discover advice and insights from global marketing experts discussing why virtual events can and do work well to drive genuine human engagement online, how you can target and scale your engagement to reach more audiences in fun and unique ways, and methods for honing in on authentic, human experiences over digital channels.

ON24

2021

Offered as software only or as an all-in-one appliance, DataCore Swarm object storage platform includes built-in streaming, content management, partial file restore, search, multi-site deployment and native data protection. Read more to discover how your company can now enable private streaming, provide longtail video on demand, and centralise long-term video archive from various sources on a single platform that is more accessible and easier to manage than tape and more secure and economical than the cloud.

DataCore

2021

This report is based on the responses of multichannel and online-only retailers to the 2021 Digital Trends survey. It explores the strategies and tactics being prioritised by companies in the retail sector, and examines differences between top-performing companies and those in the mainstream.

Adobe

2021

This report will explore how much epport apps across stores and categories have made to maintain a positive online reputation while effectively communicating with users and players.

APPFOLLOW

2021

Do customers actually like personalisation? What matters more, price or shopping experience? And is the high street really dead? They are some of the biggest myths in marketing and ecommerce today. In the latest Adobe Chats series, The Debunk, experts and thought leaders from big brands like LinkedIn, Ocado, Nando’s and Ogilvy joined together to discuss and debate the industry wisdom we take for granted – and to offer tried and tested advice on what brands might be getting wrong. Find out more from this eBook.

Magento

2021

This whitepaper explores the phenomenon of this significant group of disengaged bank consumers, how a mobile customer experience solution helps banks reach and meaningfully engage this group, and considerations to keep in mind as you make the business case for investing in digital strategies to build a sustainable bank of tomorrow.

Soprano

2021

To create two-way conversations with customers and prospects in a digital world, you need to put our tried and true marketing tactics to the test, and start exploring new ways to connect with our audiences. Read this ebook and discover a step by step guide on how (and why) to turn your webinars into immersive, interactive digital experiences that spark meaningful connections between buyer and brand.

ON24

2020

This report covers in-depth insights from top marketplace leaders and how Covid19 impacted their ecommerce strategy, consumer surveys on buying behavior.

Digital Commerce 360

2020

Everything is out of equilibrium. How can organisations sustain business continuity during this tumultuous time and prepare for the future? To adapt and seize the opportunity of change, brands must rethink customer care along the entire customer journey, from marketing through the post-sales experience. Read this guide and learn how to lower costs, protect revenue, increase market share and integrate the voice of the customer by offering responsive customer care.

Avanade

2020

Criteo’s Ramadan marketing insights report details the significant uplift in online retail and travel sales in Southeast Asia during the Ramadan period. Read it for tips on how to better align marketing efforts to your regional audiences.

Criteo

2018

Ever been curious as to how you get potential clients to try your product? In this SharpSpring report, Niall Durkan offers a strategy that can help you achieve that goal.

SharpSpring

2018

Marketo’s experts on what they think is important for marketers to focus on in order to keep up with the constant evolution of customer expectations and technologies.

Marketo

2017

Shoppers in the Asia Pacific are browsing and buying across all channels and more active on mobile than ever. See this report for more insights into consumer behaviour, and how the growth of mobile shopping points to bigger opportunities in apps and omni-channel data.

Criteo

2017

Learn how to choose the right remote support tool that will help you achieve superior customer support across devices, channels, and touch points.

LogMeIn

2017

ON24 reveals the most common mistakes marketers make when planning a webinar program, and offers practical solutions on how you can deliver a stand-out event.

ON24

2017

Insights and trends from 3,500 marketing leaders unveil that customer experience and technological innovations – particularly AI – continue to shape the marketer’s mindset.

Salesforce

2017

Reaching prospects through digital mediums is a challenge in the always-on, information-overloaded marketing landscape we live in. Learn how data and design can come together to optimize your message and gain traction.

Adobe

2017

With technology evolving, marketers must evolve as well. Brand storytelling is no longer about simply publishing a webpage that shares a message — it’s about creating a consistent experience and invoking emotion across multiple channels. Learn to master both the channel and the content in this white paper.

Brightspot

2017

Programmatic advertising is full of complex patterns. Very similar to patterns in nature. This guide from Adobe uniquely illustrates how the fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.

Adobe

2017

Webinars provide a golden opportunity for marketers by letting them interact with prospective customers and discuss their concerns and pain points in real-time. But how can you ensure the right prospects will attend your webinars and establish a useful forum for interaction in the first place?

LogMeIn

2017

Just being able to deliver digital content is no longer enough. People expect every organization to have a compelling, interactive, and engaging digital experience, and for this experience to be available at the touch of a finger. Are you prepared to deliver to the Broadcast Quality Generation?

Limelight Networks

2016

This white paper offers a unique take on optimizing your website and delivering a better online experience for your customers. Using a customer behavior approach, IBM explores 5 best practices for creating a more efficient and enjoyable customer experience.

IBM

2016

Changes in the vendor landscape have raised issues for organizations that use web analytics solutions or are in the market for them. This guide is meant to help you understand key characteristics to look for, and how the solution can impact your online marketing and sales performance.

IBM

2016

IBM Watson Content Hub leverages the cognitive power of IBM Watson to transform volumes of disorderly brand assets into a comprehensive library of content, assets, and intelligence. Create compelling digital experiences that establish and solidify consumer relationships.

IBM

2016

What are you doing to make your brand and product compelling? Learn how to deliver more relevant offers, increase response rates, and create happier, more profitable customers with real-time marketing.

IBM

2016